YOUTUBE
During my time at Kettle, I became the go-to guy for a certain type of request from the team at YouTube. They needed mockups of custom channels to help sell enhanced campaigns to some of the top advertisers in the world. They usually came with 0 assets and less than 72 hours to complete. With such tight timelines, most limitations could be thrown out the window, leaving me a lot of leeway to play in a big brand playground.
I was eventually hired to work on the same team within Google, where I expanded my focus from just YouTube to cross-platform campaigns that took advantage of Google’s many interconnected advertising platforms.
HIGHLIGHTS
20+ projects for top brands in entertainment, fashion, food & beverage, and more.
Big impact, small timelines.
Some of the most exciting projects I did for YouTube were in support of big-name entertainment brands. For example, this project for a proposed interactive Cirque de Soleil show was one of the biggest asks I received, but also the most rewarding. I was able to go wild with their brand and produce a truly sumptuous and immersive experience.
Practically every piece in this design was made by me or pulled from whatever I could find online. I even drew “The Circus” logo by hand.
I did a similar project for The Oscars that year. Again, I had to rely on assets I found online.
Fashion forward
A lot of my early work was for fashion and beauty brands, and YouTube was no exception. The first two projects here were YouTube initiatives to take popular fashion content and aggregate it to increase discoverability and create sponsorship opportunities.
Working with these top brands on YouTube, both inside and outside of Google, was an eye-opening lesson on the scale, budget and access that powers one of the biggest platforms in the world.